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Code d'Examen: adwords-reporting
Nom d'Examen: Google (Google Reporting and Analysis Exam Practice Test)
Questions et réponses: 211 Q&As

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NO.1 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

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NO.2 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

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NO.3 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

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NO.4 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

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NO.5 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?
A. Only searches for "coffee cups" as it's using the exact match options.
B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C. Any queries that search for "coffee cups" in quotation marks.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
Answer: D

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NO.6 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D

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NO.7 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

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NO.8 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

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NO.9 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B

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NO.10 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

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NO.11 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

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NO.12 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

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NO.13 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

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NO.14 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.15 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

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NO.16 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the
better the ad will perform for your site. There are several factors that go into determining your quality
score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other
factor?
A. Domain name
B. History of Google AdWords
C. Negative keywords
D. Landing page
Answer: D

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NO.17 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A

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NO.18 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A

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NO.19 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

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NO.20 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A

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Code d'Examen: adwords-search

Nom d'Examen: Google (Google Search Advertising Advanced Exam Practice Test)

Questions et réponses: 235 Q&As

Code d'Examen: adwords-reporting

Nom d'Examen: Google (Google Reporting and Analysis Exam Practice Test)

Questions et réponses: 211 Q&As

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NO.1 Beth runs a photography business and she wants to make certain, her advertisements only run in the
evening. How is this possible with Google AdWords?
A. Beth can pause and restart her ads whenever she likes.
B. Beth can use the ad scheduling tool to choose when her ads should appear.
C. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for
conversion.
D. Google won't automatically adjust when the ads are displayed.
Answer: B

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NO.2 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. +["Iron Man"]
B. -[Iron Man]
C. ("Iron Man")
D. {Iron Man}
Answer: B

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NO.3 You are a Google AdWords professional explaining how your client should create a budget for their
Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible
value for the highest position of the ad. You explain that Google AdWords uses a combination of the
Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation.
Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then
round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the average bid of all ads competing you ¯r e you rkeywords
by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then
round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
top of the order.
Answer: C

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NO.4 Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well.
Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the
following optimizations is likely to help Mary increase her clickthrough rate?
A. Mary should stop using an image ad and use a text ad only, in Google search.
B. Mary should focus on her website by adding content.
C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
D. Mary should create multiple campaigns, and track the performance of each campaign.
Answer: C

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NO.5 You are investigating Google AdWords double-serving policy for a client. You learn that Google
AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn
that individuals advertising for themselves, or for their ownbusinesses, may only have a single AdWords
account. Does Google have any exceptions for the number of AdWords account a person can manage?
A. Yes, if you have two or more products to sell from the same domain, you can manage one Google
AdWords account for each product.
B. Yes, if you use a My Client Center account, you may have multiple accounts.
C. No. All Google AdWords participants can have just one Google AdWords account.
D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords
account for each domain.
Answer: B

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NO.6 Ronnie has created an image ad for her design business. When she searches Google, however, she's
not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for
Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again -
which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you
suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image ad will only appear in the Google Content Network, not in Google Search.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image is probably in a .gif format; images must be in a .jpg format.
D. Her image is probably too big to be used in the Google search listing.
Answer: A

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NO.7 Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages
that Google believes is important will show up higher in the organic search results. What term should
Gary actually use to describe the order of search results by Google?
A. Indexing Technology
B. Hypertext-Matching Analysis
C. PageRank Technology
D. Organic search listings
Answer: C

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NO.8 You are a consultant for a wedding photographer, and you're helping her with her Google AdWords
account. The photographer doesn't understand why her ad for the Google Network hasn't started
generating traffic yet. You explain that the ad has just been created, and that there are three qualifications
for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the
Google Network?
A. The ad must be prepaid for thirty days.
B. The ad must meet the partner requirements.
C. The ad must be opted into the Google Network.
D. The ad must be reviewed and approved.
Answer: A

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NO.9 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B

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NO.10 You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Paintings in Oil
B. Oil Painting
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
Answer: B

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NO.11 Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks
at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
Answer: D

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NO.12 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. ("Iron Man")
B. {Iron Man}
C. +["Iron Man"]
D. -[Iron Man]
Answer: D

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NO.13 Terri has created a website for her web design business. Through her SEO efforts and good web
content, her site has reached the top position in Google's organic search results for certain keywords. On
her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use
this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
A. Yes, Terri must add this phrase to her Google AdWords advertisements too.
B. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords
advertisements.
C. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
D. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her
site is directly affiliated with Google.
Answer: D

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NO.14 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A

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NO.15 You are working with your client to optimize their Google AdWords ad. Which targeting tool can you
use, to predict the average cost-per-click for your keywords?
A. Traffic Estimator
B. Keyword tool
C. Placement tool
D. Search Terms Report
Answer: A

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NO.16 Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the
keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's
ads?
A. Kelly should not have keywords competing against one another.
B. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.
C. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads
because the ads will appear twice in search results.
D. Kelly should only have one ad group, not multiple groups.
Answer: A

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NO.17 Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and accurately
edit the destination URL for his company's Google AdWords ads, without having to edit them each,
individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google
AdWords editor, and wait for Google's approval.
B. Jerry can do this through Google AdWords editor and the Campaign Manager.
C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all
campaigns and then editing the domain URL for all campaigns.
D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the
Advanced URL Changes option
Answer: D

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NO.18 You're reviewing a campaign you've created for your company with your manager. The manager is
curious about the budget setting on the campaign's tab. What does the budget value mean?
A. It's the amount you're comfortable spending for Google AdWords each week.
B. It's the maximum amount you'll spend for one click on your ad.
C. It's the amount you're comfortable spending for Google AdWords each month.
D. It's the amount you're comfortable spending for Google AdWords each day.
Answer: D

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NO.19 Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and
specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people
prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on
Tuesdays and Wednesdays. Is this possible?
A. No, Google AdWords can automatically change the bids, but only for seven-day increments.
B. Yes, Nancy can do this through Google AdWords' Demographic bidding.
C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D. Yes, Nancy can do this through Google AdWords' Ad scheduling.
Answer: D

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NO.20 Google recommends that ad creators include a strong call to action phrase in their
advertisements. Which of the following is the weakest call to action phrase?
A. Call today
B. Click here
C. Buy
D. Purchase
Answer: B

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NO.21 You have created a report for you and your client, regarding several performance factors. You receive
an email asking you to download your report from the Report Center. Your report, as it turns out, is too big
for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
Answer: B

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NO.22 Paula has created a Google AdWords campaign for her company. She has created a good group of
keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like
Google to display her ads as often as possible, until her budget is reached. What type of delivery option
should Paula choose for her ads?
A. Instant delivery
B. Accelerated delivery
C. Click-cost delivery
D. Standard delivery
Answer: B

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NO.23 If you open your Google AdWords account and want to see instant insights into your account's
performance, where would you look?
A. Account Statistics
B. Reports
C. CTR
D. Google Analytics
Answer: A

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NO.24 You are managing an AdWords campaign for your organization. You have two assistants who work
with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to
items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to
respond to your queries. What's the correct path to leave a comment on an item in Google AdWords
Editor?
A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such
as .txt or .doc items to leave notes.
B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor
and click Add Comment at the bottom of the tab.
C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad
document (or any document in .txt format) and attach it to items.
D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor
and click Insert Comment from the Extras column.
Answer: B

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NO.25 Ivan has created advertisements for his online printing business. His ads have been running for two
months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see
the geographical information where his Google AdWords are being shown?
A. Ivan must create a Geographic Performance Report in his account.
B. Unless Ivan creates a location targeting ad, he won't see this information.
C. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
D. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
Answer: A

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NO.26 Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but
he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize
his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google
Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Top exit pages report
B. Site overlay report
C. Top landing pages report
D. Funnel visualization report
Answer: D

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NO.27 Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the
billing summary titled 'Adjustment - Click Quality'. What does this line item mean?
A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad
beyond her given budget.
C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.
Answer: D

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NO.28 You are creating a new Google AdWords campaign for your company. What is the default setting for
new Google AdWords campaigns in regard to search sites and content network sites?
A. Your new campaign will only appear in the Google search results home page; you must opt into other
components of the Google Network.
B. Your new campaign will only appear in the Google Content Network.
C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the
Content Network with 'Relevant pages across the entire network' in the default.
D. Your new campaign will only appear in Google search results and search partners.
Answer: C

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NO.29 John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has hired
you to help him manage his Google advertising. Based on what you know so far, what approach would
you recommend to John?
A. SEM based on web content
B. SEO for good web content
C. CPM models
D. PPC models
Answer: C

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NO.30 You manage multiple accounts for Google AdWords as part of your SEO business. You have two
assistants who help you manage the accounts through sub-My Client Centers. Because this part of your
business has been growing, you have hired a third assistant and created a third My Client Center. What is
the process of moving an account from one sub-MCC to the new sub-MCC?
A. From the top-level My Client Center, choose the name of the managed account you want to move and
then click Change Client Manager. Choose the sub-level MCC where the account should be moved to,
and then Save Changes.
B. From the sub-level My Client Center, choose the name of the managed account you want to move to
the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved to, and then Save Changes.
C. Accounts cannot be moved between sub-MCCs.
D. From the new sub-level My Client Center, choose the name of the managed account you want to move
to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the
account should be moved from, and then Save Changes.
Answer: A

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